It is no secret that proper lead generation requires modern and streamlined SEO techniques. In fact, a recent study found that no less than 57 per cent of all business owners claimed that such solutions were the most important in terms of sales and marketing. What can we expect during 2016 and which tactics are the most relevant?
Monday, 14 December 2015
Monday, 7 December 2015
Now that the internet has been around for a few decades, even the most conservative among us must agree that a great website is a business essential. Your website presents your products and services to a world full of potential customers. For small and medium sized businesses in Leicestershire, now is the ideal time to invest in a revamped professionally designed website. Here's why.
Monday, 16 November 2015
2015 is the year web design took a minimalist turn. The advice for web designers and web owners was to turn their websites into simple, formatted pages, where texts are larger and the pages responsive, to make the website easier to navigate and more accessible to mobile and tablet users. It was a very refreshing change for many – a simple and flat picture background, with clear overlaid texts and easy scrolling options for the touch users. Some websites even chose to hide their basic menu and page buttons to give way to a more comfortable browsing experience. One problem emerged from this trend, however – many websites looked almost the same! The minimalist approach may have made websites look less cluttered and easy to read, but it also left little room for innovative ideas.
Sunday, 15 November 2015
When it comes to SEO, creating high-quality and sharable content is definitely one of the most recommended ways of improving your search engine rankings. With well-written and attractive content, you should be able to turn interested potential customers into actual buyers. If the content was informative and enjoyable for your readers or viewers, they might share it with some of their friends, thus helping you gain more leads. Unfortunately, creating original and informative content is not as easy as it sounds. Here are a few options you should consider when planning your content marketing campaign: Should you make it yourself? Your content may come in the form of pictures, videos, or traditional text. If you think you have the knack for continuously producing creative pieces that will keep your clients or customers interested, then go ahead and do so.
Any business, no matter its size or location, can benefit from a strong online presence. Even businesses that operate in the ancient city of Leicester need to invest in things like search engine optimisation, local buzz, and professional web design to boost their visibility and attract new customers. The reality, however, is that not all businesses are capable of mounting a comprehensive online marketing strategy. For this reason, it makes sense for a lot of businesses to outsource the above services. Here are some examples of how professional web design can help a business, Broader market reach A website that appears amongst the top relevant search results on Google and other major search engines allows the company to reach more of its target audience. This level of exposure can only mean an increase in sales, especially if the web site is laid out professionally and the products and services offered are equal to their competition.
Saturday, 14 November 2015
SEO is one of the most popular methods of online marketing today, and countless businesses are using it to promote their online presence and become more visible to their target audience. If you’re a business owner, you’ve no doubt heard the term crop up a few times, but may still be wondering whether or not it will be beneficial for your specific situation. Here are a few reasons why it’s a great idea to hire an SEO agency in Leicester. First of all, hiring the services of an SEO company saves you a lot of time you’d have to invest in understanding the ins and outs of SEO. SEO, like other marketing niches, is not a simple subject, and true professionals in this field will have gone through a lot of research and training.
Monday, 9 November 2015
As a business owner, you've probably heard the term "SEO" pop up countless times in journals and discussions about online marketing, but may still be totally unsure about what it is or how it can benefit your business. To make this very large topic a bit clearer, here's a brief introduction to SEO.
Thursday, 5 November 2015
Although it's not entirely necessary for a business to have a professionally designed website, those that do a sub-standard job, or don't have a site at all, are much more likely to loose business to their competitors. Here are a couple of benefits you can get from professional web design.
Monday, 12 October 2015
Recent figures have shown that Leicester boasts more than 15,000 businesses (1). Many of these offer the customer online portals to browse the products and services that are offered. However, knowing how to achieve the correct exposure while accommodating SEO rules can be a tricky subject to those who are unfamiliar with this field. Many successful Leicester enterprises choose to outsource their search engine optimisation to third-party experts. Why is this a prudent idea in these modern times?
Monday, 5 October 2015
According to recent statistics, Leicester has a higher than average national wage, a booming business sector and notably low unemployment rates (1). Still, one of the only ways to capitalise on such opportunities is to utilise the power of modern web design to reach one's target audience. To fully appreciate the advantages of this method, it is a good idea to have a look at some of the areas that web design addresses.
Wednesday, 23 September 2015
Even if search engine optimisation has become a household name of sorts among businesses, many people still have a few misconceptions or misunderstanding about SEO. Here are three questions many people have.
Monday, 21 September 2015
Anybody can hop online and sign up for a Content Management System (CMS), such as WordPress, Maganto, Blogger, etc., and create their own website, but the industry and the Internet have changed so much that building your own website with a CMS isn’t enough for a top performing site.
Sunday, 30 August 2015
Does your website fail to generate leads and boost your conversion rates? Obviously, this is a serious problem that requires a fast and effective solution. This is where a search engine optimisation (SEO) can prove instrumental in taking your local business in Leicester to the next
Consider the main benefits of hiring an SEO company.
Wednesday, 26 August 2015
The numerous algorithm changes Google have made in the past few years tell businesses everywhere to begin focusing on their users before anything else—a message that many SEO professionals had ignored long ago. Now, it’s not enough that web pages are optimised and designed for search engine crawlers, they have to provide a pleasant user experience as well. The improvements that Google made only shows that the search engine giant is now favouring and rewarding websites designed for optimal user experience, or UX. In turn, designing for great UX often leads to an improved SEO for a website, but only if done the right way. You may take both UX and SEO in consideration when designing a website for your business, but remember to focus on the users above all.
Monday, 24 August 2015
Companies and organisations in Leicester know the importance of online marketing. If done effectively, online marketing can boost a firm’s profits and reputation. The problem with it is that online campaigns need to be constantly updated. The Internet is not a static thing and changing online trends mean that what was effective a few months ago may not be as beneficial in a few days. This is where agencies like Firs Marketing come in. An experienced SEO agency will know about practices and trends that your company will have to keep up with for you to benefit from online strategies. There are several things they can do to ensure your website and online campaign are up-to-date.
Sunday, 23 August 2015
According to a 2013 report, Leicestershire has the best economy in the entire Midlands region of England. Whilst this is great for those who already enjoy a pronounced presence within the community, what about smaller businesses? The importance of responsive web design is key in such a situation.
Wednesday, 22 July 2015
It’s smart and safe to assume that your target consumers are mobile users by now. Without a mobile-responsive website, you’ll risk watching your potential visitors click away to visit your competitors’ sites, instead. Many surveys have already concluded that the number of mobile users are increasing every day and it’s critical for the future of your business to benefit from this setup.
According to an infographic from Search Engine Land, titled, “Detailed Guide on Mobile SEO,” developing a more mobile-responsive website may include any one of three common configurations that includes a main website with two separate URL’s, procuring dynamic server setup, and optimising content for mobile users as part of your site’s web design and SEO marketing strategies. Google has already exhibited that it favours websites designed to be responsive to different devices, mainly because they offer convenience.
The dynamic server setup is best executed with one URL, but the server can also respond to different HTML and CSS formats. However, it is said to be more difficult for search engines to rank the configuration of a main website with two different but functional URLs—a desktop version and mobile version, with the same online content.
Having such a structure with the pages working properly and are functional for mobile devices should still bring you traffic and leads. However, in time, your main goal is to develop a fully responsive website, compatible to any device.
Wednesday, 15 July 2015
Mobile-friendly web design is supposed to offer convenience for people who still look to be connected while on the go. Yet, not a lot of web designers these days are up to speed with keeping the experience worthwhile, committing a number of deadly web design “sins.”
Slow Page Loading – Mobile-friendly web design is intended for—well, just about anyone in this digital age who need their information fast, with little time to wait. A slow-loading page is a huge no-no, especially for mobile users. Slow page loading adversely affects the overall performance of the website that has been specifically designed to grab the attention of users within seconds. If the page loads slowly, it loses users. A simple trade-off.
Unclear Icons – A good number of sites use the so-called “hamburger” menu, which is characterized by three stacked lines often found at the upper left hand corner of the site. This menu is supposed to show primary navigation options, so it makes sense to populate it with icons whose functions to users are crystal-clear.
Too Much Text – The text-only formula only applies in novels. Mobile websites meant to be seen on varying screen sizes must never be loaded with excessive amounts of text, which can easily infuriate users due to poor readability.