Why Your Business Needs SEO

Does your website fail to generate leads and boost your conversion rates? Obviously, this is a serious problem that requires a fast and effective solution. This is where a search engine optimisation (SEO) can prove instrumental in taking your local business in Leicester to the next

Consider the main benefits of hiring an SEO company.

Creating a Website Design that Improves Both User Experience and SEO

The numerous algorithm changes Google have made in the past few years tell businesses everywhere to begin focusing on their users before anything else—a message that many SEO professionals had ignored long ago. Now, it’s not enough that web pages are optimised and designed for search engine crawlers, they have to provide a pleasant user experience as well. The improvements that Google made only shows that the search engine giant is now favouring and rewarding websites designed for optimal user experience, or UX. In turn, designing for great UX often leads to an improved SEO for a website, but only if done the right way. You may take both UX and SEO in consideration when designing a website for your business, but remember to focus on the users above all.
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Update Your Company’s Online Strategies with Help from an SEO Agency

Companies and organisations in Leicester know the importance of online marketing. If done effectively, online marketing can boost a firm’s profits and reputation. The problem with it is that online campaigns need to be constantly updated. The Internet is not a static thing and changing online trends mean that what was effective a few months ago may not be as beneficial in a few days. This is where agencies like Firs Marketing come in. An experienced SEO agency will know about practices and trends that your company will have to keep up with for you to benefit from online strategies. There are several things they can do to ensure your website and online campaign are up-to-date.
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Web Design for the Leicestershire Business

According to a 2013 report, Leicestershire has the best economy in the entire Midlands region of England. Whilst this is great for those who already enjoy a pronounced presence within the community, what about smaller businesses? The importance of responsive web design is key in such a situation.

Why is web design so important and what are some of the approaches to embrace?