Monday, 16 November 2015
2015 is the year web design took a minimalist turn. The advice for web designers and web owners was to turn their websites into simple, formatted pages, where texts are larger and the pages responsive, to make the website easier to navigate and more accessible to mobile and tablet users. It was a very refreshing change for many – a simple and flat picture background, with clear overlaid texts and easy scrolling options for the touch users. Some websites even chose to hide their basic menu and page buttons to give way to a more comfortable browsing experience. One problem emerged from this trend, however – many websites looked almost the same! The minimalist approach may have made websites look less cluttered and easy to read, but it also left little room for innovative ideas.
Sunday, 15 November 2015
When it comes to SEO, creating high-quality and sharable content is definitely one of the most recommended ways of improving your search engine rankings. With well-written and attractive content, you should be able to turn interested potential customers into actual buyers. If the content was informative and enjoyable for your readers or viewers, they might share it with some of their friends, thus helping you gain more leads. Unfortunately, creating original and informative content is not as easy as it sounds. Here are a few options you should consider when planning your content marketing campaign: Should you make it yourself? Your content may come in the form of pictures, videos, or traditional text. If you think you have the knack for continuously producing creative pieces that will keep your clients or customers interested, then go ahead and do so.
Any business, no matter its size or location, can benefit from a strong online presence. Even businesses that operate in the ancient city of Leicester need to invest in things like search engine optimisation, local buzz, and professional web design to boost their visibility and attract new customers. The reality, however, is that not all businesses are capable of mounting a comprehensive online marketing strategy. For this reason, it makes sense for a lot of businesses to outsource the above services. Here are some examples of how professional web design can help a business, Broader market reach A website that appears amongst the top relevant search results on Google and other major search engines allows the company to reach more of its target audience. This level of exposure can only mean an increase in sales, especially if the web site is laid out professionally and the products and services offered are equal to their competition.
Saturday, 14 November 2015
SEO is one of the most popular methods of online marketing today, and countless businesses are using it to promote their online presence and become more visible to their target audience. If you’re a business owner, you’ve no doubt heard the term crop up a few times, but may still be wondering whether or not it will be beneficial for your specific situation. Here are a few reasons why it’s a great idea to hire an SEO agency in Leicester. First of all, hiring the services of an SEO company saves you a lot of time you’d have to invest in understanding the ins and outs of SEO. SEO, like other marketing niches, is not a simple subject, and true professionals in this field will have gone through a lot of research and training.
Monday, 9 November 2015
As a business owner, you've probably heard the term "SEO" pop up countless times in journals and discussions about online marketing, but may still be totally unsure about what it is or how it can benefit your business. To make this very large topic a bit clearer, here's a brief introduction to SEO.
Thursday, 5 November 2015
Although it's not entirely necessary for a business to have a professionally designed website, those that do a sub-standard job, or don't have a site at all, are much more likely to loose business to their competitors. Here are a couple of benefits you can get from professional web design.