Saturday, 21 May 2016
In Leicester, the use of mobile devices to surf the internet is growing at an impressive pace. Unfortunately, most businesses have not optimised their websites for mobile devices. As long as SEO is in the picture, a mobile responsive design is a big deal. With more benefits backing the prospect of having a mobile friendly website, responsive web design in Leicester is proving to be fundamental for every business. Growing proof The properties of the design of your site could make or break your online business. Depending on your industry vertical and your audience, mobile users could account for close to 70% of the email opens. According to Google, many searches today take place on mobile devices. Understand that responsive design is a ranking factor in the SERPs. Failing to design a mobile-friendly website, therefore, means that you may begin to see your rankings drop.
Friday, 20 May 2016
Creating or revamping a business website requires a lot of dedication. A lot of things have to come together for a website to bring the right traffic. The SEO agency you hire will make all the difference, so ensure that you choose carefully. You will find loads of information out there on what to look for in an effective SEO firm. Well, one of the aspects to give priority to is the communication between you and the agency. Before hiring a specific one, ask them about providing updates on any changes regarding the site. Be in the Know When working with an SEO agency in Leicester, you will have to give access to the site getting optimisation. A firm may need to make several changes to the site when implementing certain tactics. Some of these changes may alter some vital aspects. For instance, if the layout needs tweaking.
Thursday, 19 May 2016
Most people today don’t give a second thought to what’s gone on behind the scenes of those myriad all-singing, all-dancing websites they visit on a daily basis. Unless of course the site is slow to load, links don’t work, or it won’t fit onto the smartphone screen. So what is it that professional Leicester web design companies have to achieve to ensure your website ranks high in SERPs, and provides your brand the high exposure it deserves? Browser Codes: Most searches are still organic-based, meaning they originate from the search engines. Yet search engines themselves can read programming code differently. The code for each web browser has to be checked and tested, to ensure end-user experience remains constant, and your web page displays as it should no matter whether viewed from Google, IE, or one of the many other browsers available.
Wednesday, 18 May 2016
There has been a seismic shift in the way SEO policies have transformed themselves during the last few years and this trend is expected to continue during 2016. It seems as if the term ""out with the old and in with the new"" is set to dominate search engine optimisation policies during the coming year. What may have defined an SEO company in Leicester a few years back could very well be outdated at the present. What can we expect to see in the coming months? Less Focus on Keywords One of the tried-and-true rules of SEO was that keywords needed to be heavily included within the context of a page. This primarily arose from the fact that Google algorithms had difficulty determining content alone. While embedding keywords is still important, many feel as if the frequency can now be lessened.
Wednesday, 11 May 2016
Redirects are some of the reasons sites lose valuable traffic. If you have a website that is attracting visitors and generating revenue, redirecting the content to another one will cost you all that. Sometimes, though it may be necessary to direct content to another URL, and you should know the best way to go about it. Experts in SEO Leicester can help you come up with tactics to ensure you lose as little traffic as possible when redirecting content.
Wednesday, 20 April 2016
Image captions are elements of web design that don't get the attention they warrant. When designing a layout for your website, look at how the designer captions the images. It is said that people read captions more than they do the body text. Captions serve to clarify images and their purposes. Consult with experts in web design Leicester to find out the plan regarding captioning image on your site.
Friday, 25 March 2016
It can be difficult to find an SEO agency that has your best interests in mind. More than anything, SEO rankings are about skill: a good SEO agency will keep track of the changes they make, and keep you as the business abreast of them as well. They'll understand Google and Yahoo!'s best practices, and follow them in optimizing your website. They'll do all this and more to impact your number of impressions: in other words, their job is to make a difference.
One thing became clear when 2010 came and went: mobile phones are here to stay. And stay they have. Not only that, but they've overtaken desktops in many areas of the web, too. More and more apps and services are aimed specifically at mobile users, with no (or weaker) desktop releases. In at least one month of 2016, Google reported more searches from mobiles than from desktops.
Tuesday, 22 March 2016
The world of web design has evolved alongside the Internet itself. In modern times, the majority of visitors expect a page to load in two seconds or less while the site itself must be extremely easy to navigate from a mobile device. How can implementing the correct website design techniques ensure that these standards are met? Behind the Scenes There is much more than meets the eye regarding even the simplest of websites. Proper HTML coding is critical in ensuring that a page loads quickly. Of course, the framework itself must be free from clutter and excess material. These traits should then be combined with SEO-friendly strategies to make certain that the portal in question is able to enjoy a high listing within an SERP (search engine results page). Any company which offers professional website design in Leicester should be able to meet and exceed these minimum expectations.
How will you know if the SEO agency you’re considering to hire for your Leicester business can provide you with the right online marketing solutions? The following are some of the most basic aspects of online marketing that a reliable SEO firm should know like the back of its hand. Modern Methods for Modern Needs Any Leicester business needs to utilise all of the tools at its disposal in order to enjoy superior levels of online exposure. Without embracing this principle, it is nearly impossible to connect with its client base. As such a task can prove taxing in terms of time and resources, it is wise to outsource these needs to third-party SEO firms.
Monday, 21 March 2016
Website design trends are constantly evolving and any Leicester business needs to keep ahead of this ever-widening curve to remain successful in 2016. So, what are some of the key developments that are certain to make waves in the coming year and why should professional web design tasks be outsourced? The Scrolling Page Thanks to the advent of smartphones, many pages will now need to incorporate what is known as a "long scroll". This is a very important feature in terms of responsiveness, for a growing number of visitors are now accessing Leicester websites via mobile devices. Lacking this addition can have grave results in terms of clickthrough rates. The Virtual (and Automated) Experience While online customer services have already become automated, a study performed by Garner Research claims that human interactions will no longer exist by 2020. What does this signify for 2016?
The links you have on your site can build or bring it down. Everything else about SEO is important, but links take the biggest portion. A search engine will look at the links on your site and use them to rate it. When hiring SEO services in Leicester, it is important that you learn about effective link building. Find out how to come up with links that matter. Creating the Right Strategy Creativity is the core of strategic link building. It takes some time to create links that will work positively. You must also set a reasonable budget when hiring an SEO agency in Leicester for your backlinks. A link-building campaign should also feature the goals and objectives of your business. As much as backlinks facilitate SEO, they should also aim to increase leads and visitors.
Sunday, 20 March 2016
User experience is one of their principals of web design. When getting a new site, or updating an old one to maximise digital marketing for your company, user experience (UX) is one of the features to think about. To get UX right, web design must concentrate on what users want, their needs, motivations and constraints. The web design services you get in Leicester, United Kingdom, for your company should outline what they do to facilitate excellent user experiences. Aspects that Influence User Interface Various traits characterise the kind of experience that users have when visiting a particular site. Understanding how each of these elements fits into the bigger picture will allow you to capitalise fully on your business website. Know what kind of perception you want users to glean from your company website. Before getting web design services in Leicester, learn about the aspects that will influence your site’s UX.
Online marketing is in part made possible by SEO. Search engine optimisation of websites allows increased rankings. Having a company website is good and all but if it appears among the last results on a search engine, it won’t do much for you. A high organic ranking in search engine results puts you in a position of power when it comes to user preferences. Studies show that a majority of users, over 60%, click on the results that appear on the first pages of search engines. Various factors have a bearing in the ranking of websites online. Before you hire an SEO agency in Leicester, United Kingdom, to provide the services you need, you must understand what these factors are. A Rank Correlation study is something that will help you get the information you need.
Saturday, 19 March 2016
One of the keywords featured in many news articles is "responsive" in terms of modern website design. What are some of the factors which have changed over the last few years and why do Leicester businesses require only the most professional of services? Conversion Rates and Appearance Studies show that an amazing 39 per cent of all customers have arisen as a result of a basic search query. However, what happens once they reach the page in question? It is an undeniable fact that the appearance of an online platform will have a dramatic effect upon whether or not a visitor decides to become a customer. Professional Leicester web design companies will take into account numerous metrics. From navigation bars that are easy to use to sites which load within only a few seconds, such apparently "minor" metrics have a profound impact upon the experience of the visitor.
While physical events such as the recent Leicester Business Festival are certainly important for enterprises that want to achieve growth, the importance of digital marketing and SEO concerns are just as critical. Professional SEO providers in Leicester are able to provide unrivalled services that can help a budding business achieve the online recognition that it deserves. Why SEO? Reaching a target demographic is critical to boost sales and increase brand recognition. Search engine optimisation is able to provide a Leicester business the online "clout" which is required to jump up in rankings and generate quality leads. As portals such as Google and Yahoo! are placing a massive emphasis on the right types of SEO, appreciating the rules and regulations is now a primary focus for any company. Why are outsourced SEO solutions such valuable tools to employ?
Tuesday, 9 February 2016
Search Engine Optimisation (SEO) is the best way of growing your online visibility for free. SEO optimises the ability to drive traffic your way, improve your websites rankings and increase awareness of your website.
First impressions are everything. There's nowhere this is more true than in the arena of web design. Yes, the "arena", because if one small business has a fantastic website and their competitor has one that's harder to navigate, that'll affect how customers think of each one. And odds are, the business with the better website will be getting more customers out of it.
Wednesday, 20 January 2016
Search engine optimisation is just as much of a science as it is an art form. What could have been a relevant policy yesterday may be completely irrelevant today. In such an ever-evolving industry, why is it always wise to choose a professional and efficient SEO provider?
A recent survey revealed that 94% of businesses in Leicestershire are small to medium enterprises (SMEs) that employ fewer than 20 people. As all locals will be aware, the city is more ethnically diverse than most UK cities outside London, and many fruitful business relationships with partners in Asia, China, and so on already exist.